The total internship duration is 14 to 16 weeks. It is spread over the two academic years of the BTS:
In the 1st year: 8 weeks, including 4 consecutive mandatory weeks
In the 2nd year: 7 to 8 weeks
The internships must be completed in an organization with commercial activity selling to the public (company, association, public service).
The sales activity may take place in a physical or virtual commercial unit (website).
The student may complete the internship in France or abroad. The country may be English-speaking or French-speaking.
These immersion periods require continuous presence in the company. They are covered by an agreement signed between the student, the school, and the host company.
These continuous internships may be supplemented, if necessary, by professional preparation and follow-up assignments.
These are limited to a maximum of 10 half-days per academic year.
These half-days are spread throughout the year but may be grouped depending on the commercial unit’s activity constraints. They are mainly carried out during directed work sessions of the professional courses. During this time, you will regularly visit partner companies.
The intern has student status, not employee status. They must comply with the rules of the company and the school.
During the internship periods, the student becomes familiar with the professional environment, participates in the company’s activity by carrying out tasks assigned by the supervisor, and practices tools and knowledge learned in class. Gradually, they develop professional skills, autonomy, and employability.
In addition to the internships, the student must build professional files that demonstrate the expected skills in the BTS MCO framework. These files will then be presented to a jury and assessed as part of the CCF (continuous assessment).
Expected skills are related to the DRCVC and ADOC subjects:
DRCVC: Customer Relations Development and Sales Consulting
Conduct information monitoring:
• Conduct information monitoring
• Enrich and use the commercial information system (CIS)
Conduct market studies:
• Conduct quantitative and qualitative surveys (satisfaction, awareness, consumption)
• Conduct a competition study
• Study the catchment area
Sell in an omnichannel context:
• Adapt the commercial relationship to an omnichannel context
• Know the customers of the commercial unit (CU) and their behavior
• Sell B2C in an omnichannel context
• Sell B2B in an omnichannel context
Maintain customer relations:
• Maintain customer relations
• Build loyalty and increase customer value
ADOC: Commercial Offer Animation and Promotion
Develop and continuously adapt the product and service offer:
• Conduct a market study
• Build the product and service offer
• Set product and service pricing
• Distribute products and adapt the offer locally
• Select and manage supplier relations
Organize the commercial space:
• Organize and maintain an attractive physical commercial space
• Organize a virtual commercial space
Develop commercial space performance:
• Implement and showcase the product and service offer
• Propose and organize commercial animations
• Propose and organize promotional operations
Design and implement commercial communication:
• Design and implement point-of-sale communication
• Design and implement external commercial communication
Evaluate commercial actions:
• Analyze and monitor commercial actions
